Project

Medifem branding

Category

Branding

Approach

I have always enjoy studying minorities and their patterns in healthcare, wellness and safety. Through research and academics, I have identified correlations that often relate back to women as a whole and women of color, more than they do to other groups. For this reason, my initial brand exploration began by focusing on women’s essential needs and studying situations as well as environments that could be made more convenient or at times even accessible to women. 

This project focuses on women empowerment and the promotion of equality through meaningful and useful deliverables. The narrative of this project prioritizes on informing and creating awareness of issues that weigh in various avenues of women’s life. The Mobile App focuses on being functional and effective when seeking for appointments as well as other helpful events and resources. Finally, the event focuses on educating, facilitating and training women for various scenarios they may be exposed to daily.