Project

Morocco Home Edit

Category

Experimental Typography Branding

Approach

This project was inspired by a poem which spoke about Violets, I proceeded to explore it contextually by selecting keywords and predominant themes. The poetry inspired me to create a collection based on different type of flowers. Which is where the name of this collection, Typographic Petals, is born.

I proceeded to explore both English and Arabic typography, incorporating and visually relating them in different approaches. I concluded in four categories with a select color palette for each, these colors are then explored in the various patterns and compositions which I applied to interior environments and scents. These are then showcased through the deliverables of the brand Morocco Home Edit.