Project

Terreno

Category

Branding

Approach

Terreno combines fitness, recovery and wellness to promote and support the importance of a balanced lifestyle. While fitness often gravitates to a more energetic identity, wellness on the other hand, focuses on a peaceful and relaxing approach. So, how do you combine both?

In this project I focused on duality and coexistence by translating the idea that training and recovery should be one and equally prioritized. I created a dynamic brand identity that could serve multiple audiences with similar needs and I chose an interchangeable palette that creates two very different visual tones while remaining on brand.