Project

Virtual Event Branding

Category

Branding

Approach

This event by SEGD Voices, explores and focuses on how nature can be used indoors to create art at a large scale. I decided to take this main goal and apply it to my design. 

I began by choosing a color palette that included both warm and cool tones to represent the aspect of diversity in nature. When constructing the art at the airport, the artist portrayed various ways in which nature can be adapted to interiors through elements such as texture, scale and size. I decided to further convey this idea and aspect of nature in my design by applying these elements and by including more abstract pictures that represented different forms of nature, in a more disguised way. The different deliverables serve to promote the virtual event through social media as well as make the event more accessible to viewers.